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About Pixi


Makeup To Wakeup

Created in 1999 and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant "just had a good night's sleep" look.

Creator, Petra Strand, has over 20 years of experience as a makeup artist, product developer, and is a mother of four. Pixi is the brand for women on the go! Each product is multi-tasking, flaw-fixing, youth-enhancing that can be applied easily and quickly. 


Petra has a passion for skincare, as she generates new products she discovers innovative formulations that are infused with botanicals and beneficial ingredients so that skin is treated whilst you wear it.


Pixi’s mission is the same now as it was on the first day the Pixi store opened: simply to bring out the natural beauty in all women – to make women look like themselves, only better!


Flawless in a few fuss-free minutes – that’s what Pixi is all about!