12 years ago, we opened our Pixi store in London with a saying in the window:
“I just want to look like I’ve had a good night’s sleep”
Maybe not much of a marketing plan …but it was true! True to what I wanted to achieve with my brand and true to what I myself wanted to look like. I figured many women like me must feel the same way, and it worked! Everybody who walked past came in and said “What is that product? I need some!”
We always have kits, products and colours designed to awaken – one of our current best ones (and recent Nylon Magazine award winner) is the Fake Awake Kit below.
Basically, this kit is a makeup minimalist’s dream – you have 4 concealing and correcting creams, setting powder, lid & cheek tone powder (the powders are so silky, I just smooth them on with my fingertip – no tools needed), a wand with a raspberry red cheek & lip stain, and a glowing natural pink lip gloss.
This kit really is all you need for a quick fix in the morning before taking kids to school, after a long flight, or just for a pick-me-up midday on top of your normal makeup.
WINDOWS TO THE SOUL!
Tip 1: Line inner rim with a flesh-coloured liner to open up eyes.
This magic liner wand is a must-have in any makeup bag!
It’s a nude flesh colour that can be used inside your eyes – it really is effective for making eyes look larger and the eye whites whiter.
Also works wonders as a precision concealer & to outline and highlight lip contour.
Tip 2: Cut out undereye darkness with this apricot-hued highly pigmented cream. To be even more of a makeup minimalist – or to cover some undereye sins – this is my rescue pot.
These essentials are always in my hand luggage when I travel and with me on any photoshoots that I do.
These are my picks for a quick wide-awake Pixi look:
- I even out skintone with tinted moisturizer and concealer. I can’t live without Illuminating Tint & Conceal (no joke!) – it’s my primer, SPF, moisturizer and foundation all in one.
- I smudge a light champagne coloured eye liner – I use Endless Silky Eye Pen in OysterGlow – into inner corners of eyes and just under inner half of lower lash line.
- I curl lashes & apply a black blue mascara (waterproof will hold the curl best) – the black blue pigment will make the eye whites look whiter. I always use Lash Booster in Blackest Blue for this.
- To finish, I sweep a vivid pink lip & cheek cream onto lips and apples of the cheeks. Succulent Lip Twin is my go-to.
Here’s the finished look!
What are your top tricks to look awake?