Petra Featured in CEW Beauty Insider!

 

I am so excited to share my recent interview with industry giant CEW today!

 

 

 

The “London makeup queen” bit might be too high a title for me – but I will take it! :)

 

We talked about our London store and the possibility of expanding into our own stores in the US! Watch this space – it’s a dream I have and hopefully it will happen soon!

 

Find Zoe London’s post on the Pixi flagship store at: http://bit.ly/1pMFXUw

 

 

I was so honored to have been chosen for this story – it gave me the perfect opportunity to talk about Pixi’s latest achievements & future goals!

 

 

Find Zoella’s May Favourites video on YouTube at: http://bit.ly/1oKZ2Xx

 

 

In the interview, I discuss how Pixi aims to be accessible to all women – we are unique because we have prestige formulas and packaging without prestige pricing, and I hand-mix every colour we do, working close to our lab with every formula. Still every day after 16 years, I LOVE my job :)

 

I talk about our new Pixi Fixi videos, which are all about answering the questions I get from our customers – simple solutions to common beauty concerns. I also address my beauty philosophy (“providing women with time-saving and effective makeup solutions”), and the unstoppable cult-favourite Glow Tonic (“it’s become a must-have for any woman’s beauty routine”) among other exciting developments.

 

 

Find the Pixi Fixi series of videos on YouTube at: http://bit.ly/TaEetV

 

 

I’d like to give a big thank you to CEW for including me! (Now where is my crown??? :) )

 

 

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