Petra Featured in CEW Beauty Insider!


I am so excited to share my recent interview with industry giant CEW today!




The “London makeup queen” bit might be too high a title for me – but I will take it! :)


We talked about our London store and the possibility of expanding into our own stores in the US! Watch this space – it’s a dream I have and hopefully it will happen soon!


Find Zoe London’s post on the Pixi flagship store at:



I was so honored to have been chosen for this story – it gave me the perfect opportunity to talk about Pixi’s latest achievements & future goals!



Find Zoella’s May Favourites video on YouTube at:



In the interview, I discuss how Pixi aims to be accessible to all women – we are unique because we have prestige formulas and packaging without prestige pricing, and I hand-mix every colour we do, working close to our lab with every formula. Still every day after 16 years, I LOVE my job :)


I talk about our new Pixi Fixi videos, which are all about answering the questions I get from our customers – simple solutions to common beauty concerns. I also address my beauty philosophy (“providing women with time-saving and effective makeup solutions”), and the unstoppable cult-favourite Glow Tonic (“it’s become a must-have for any woman’s beauty routine”) among other exciting developments.



Find the Pixi Fixi series of videos on YouTube at:



I’d like to give a big thank you to CEW for including me! (Now where is my crown??? :) )



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