My passion for fairies started early in childhood – growing up in Sweden, they are a big part of storybooks & folklore.
We believe they live in the deep forest (or in the winter, maybe in your attic!) and they visit us occasionally to play tricks (if you have been naughty!) or create some magic (if you have been good!).
Either way, you are very lucky to get a visit from these – the most fun, flirty, naturally effortlessly spellbinding & utterly charming beauties!
Fairies evoke many feelings and associations. For me, they represent: natural beauty, innocence, fun, mischievousness, independence, freedom, strength of character, playfulness, charm, childhood memories, midsummers eve…all of this and more to teach our young girls.
Anyway, where were we? Oh yes…PixiGlow! I’m so excited to finally launch this collection after over a year of developing the products under a lot of secrecy. They are finally launching! And I must say I AM PROUD!
This is the first & only mood board I did at the very beginning of this project – it evokes the theme, mood, colours & classic timelessness that I infused in every product. It helped to create our beauty icon version of Tinker Bell and set the mood for the products & everything we did after that.
This is also what the talented & lovely John at Disney in Los Angeles took inspiration from to re-imagine Tink as a timeless vintage beauty to represent this collection…
He interpreted my vision perfectly – I loved the first sketch he did! It’s the one that became the design that now represents the collection.
Now over to my favorite part – the creation of the PRODUCTS! My passion is in product development and that’s what I love spending my time on daily. I wake up in the morning excited about creating products – I have the BEST job!
This project certainly was different from anything I’ve ever worked on before. To take an iconic, much-loved Disney character and combine that with our brand philosophy at Pixi, incorporating the two into a collection that was both true to Tinker Bell & us, was a challenge that I thrived on and I loved every second of it.
I always strive to create the perfect products that are true and genuine and have a REASON to be created – I think we hit the nail on the head with this collection! When it all came together, it was like product nirvana for me!!!
I hand-mix all of our colours at my studio, test every formula on myself, and perfect them until they are just the way they should be. We design the packaging in-house and have everything made just to our specification. It’s quite a task and I have the most dedicated & talented team to help me – without them, there would be no collection!
I’ve already tried & tested this collection behind the scenes, on models in the studio & on friends, and I have to say – if you think it looks cute in the packaging, TRY it! It looks even better on!
This collection is creating quite the buzz in our London store already – this is where we started Pixi and it’s still the hub of everything we do. Our super-talented makeup artists will make you look and feel special every day of the week – if you pass by London, come and see us! To book a makeover, email email@example.com or call 0207-2877211.
To purchase or learn more about the PixiGlow products, visit pixibeauty.com!