WWD Magazine speaks about Pixi’s partnership with Disney to create the cosmetics line PixiGlow, inspired by Disney’s most famous fairy, Tinker Bell. The beauty line (including "Fairy Dust" - pictured above) will be exclusive to Target.
Petra Strand is named as the most innovative marketer of mass cosmetics for her line, Pixi. They mention that she takes a "classic approach" to beauty, but that her approach to business is "iconoclastic."
Elle Magazine talks about Target’s new brand, Pixi by Petra, which debuted in stores and on Target.com.
