Award Winning

INNOVATIVE FAVES

AWARD WINNERS

Handpicked by beauty insiders and adored by loyal fans, these standout favorites are making headlines – Discover the glow-getters everyone’s talking about.

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On The Glow collection

DISCOVER

YOUR RADIANT GLOW

Perfecting your radiance for 26 years! Discover the glowing story behind our iconic On-The-Glow lineup.

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LipBlush

FALL FAVORITE

LIPBLUSH

Fall in love with lips that last! Our water-based stain delivers sheer, buildable colour in one effortless swipe.

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Minis Free Deluxe Samples
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Minis Free Deluxe Samples
Shipping Free Shipping over $45
Subscription Subscribe & Save 10%
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Minis Free Deluxe Samples
Shipping Free Shipping over $45

TikTok-viral bestsellers, now in exclusive bundles and bestselling colourways.

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+Hydra LipTreat

NOW TRENDING

Radiance, Recognized

These insider-loved essentials don’t just promise radiance — they deliver it! Discover what’s behind every lit-from-within look.

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Petra Strand

Petra Strand

A Fuss-Free Philosophy

I believe that beauty products should be multitasking. You only need a few products to help you look and feel beautiful! All my formulas are designed to let you work, play and laugh without ever worrying about touch-ups.

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Glow Trio Bundle

YOUR GLOW, YOUR WAY

NEW CUSTOMIZABLE BUNDLES

Create a unique-to-you routine with customizable bundles!

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Sparkle

Skincare quiz

Take our quiz to find a routine to bring out your most natural, radiant self.

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Glow Tonic Collection

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SHOW US YOUR GLOW