Hello Lovely Glow-Getters,

I’m beyond excited to introduce you to our latest secret weapon for bright, refreshed eyes: Roll-On DetoxifEYE Serum. If you’ve ever found yourself wishing for a quick fix to puffy, tired eyes—without sacrificing long-term nourishment—this serum is for you.

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The Inspiration

When I opened my first Pixi boutique in London 25 years ago, I put up a poster that read: “I just want to look like I’ve had a good night’s sleep.” That motto came from personal experience—I was juggling long hours, late nights and endless creativity. I’d often catch a glimpse of my tired reflection in the mirror and think, If only there were a magical formula to help me look awake, even on four hours of sleep!

Well, life happens—late-night emails, early-morning flights or simply saying “yes” to too many things in a single day. And guess what’s the first to show signs of exhaustion? Our eyes! That’s why I’ve spent years perfecting an eye solution that delivers both instant and lasting benefits. Enter the Roll-On DetoxifEYE Serum.

Why You’ll Love It

Roll-On DetoxifEYE Serum isn’t just another quick-fix—it’s a skincare powerhouse designed to fit seamlessly into your busy life. Yes, it instantly cools and depuffs, but it also infuses the delicate under-eye area with nourishing ingredients that keep your skin looking and feeling its best in the long run.

💚 Caffeine: Helps depuff and energize the skin for an immediate brightening effect.

💚 Cucumber: Calms and hydrates, delivering a refreshing burst of soothing moisture.

💚 Gold: Lends a touch of luxury while strengthening the skin and imparting a healthy glow.

These three hero ingredients work in synergy to revitalize your under-eye area, making you look (and feel!) more awake—perfect for those moments when you need a boost but don’t have time to slow down.

My Little Anecdote

I’ll never forget one particularly whirlwind week: we were finalizing details for a new launch during the day, and by night, I was zipping between family obligations and late-night planning sessions. Even my under-eye concealer seemed to throw in the towel! That sinking feeling of looking drained—when I actually felt so excited and alive inside—was what drove me to create something that could instantly refresh and brighten my eyes. I wanted a product that matched my can-do energy, even when my schedule was pushing my limits.

The Magic Applicator

One of my favourite things about this serum is its trio of steel rollerballs. With each gentle glide, the cool metal balls help encourage circulation while massaging the serum into the skin. The result? A soothing, energizing sensation that visibly minimizes puffiness—like a mini eye-facial on the go!

How To Use

1. Gently roll the applicator around your entire eye area (under the eyes and around the brow bone) 2–3 times.

2. For an extra-cooling effect, store it in the fridge—trust me, that chilled sensation is bliss!

3. Use before makeup to create a smooth base or roll over makeup throughout the day for a refreshing touch-up.

The Perfect Pair

For an extra shot of under-eye TLC, pair the Roll-On DetoxifEYE Serum with our DetoxifEYE Eye Patches. Here’s the simple yet effective two-step ritual:

1. DetoxifEYE Eye Patches: Infuse your skin with soothing botanicals that deeply hydrate the under-eye area.

2. Roll-On DetoxifEYE Serum: After removing the patches, gently roll on the serum for an extra boost of energy and hydration.

I love using this combo every morning before makeup—and yes, sometimes again during the day! It’s the perfect pick-me-up whenever my eyes need that extra glow.

Why It’s So “Pixi”

At Pixi, we’ve always believed in creating products that are as hardworking as they are indulgent. Because looking vibrant shouldn’t have to wait until you’ve had a full eight hours of sleep—your life is busy, and your beauty routine should support that, not slow you down.

Ready to Revitalize?

If you’re craving an instant refresh that also delivers ongoing skincare benefits, Roll-On DetoxifEYE Serum is ready to be your new on-the-go companion. Keep it in your purse, on your vanity, or at your office desk—so you can enjoy a moment of cooling, depuffing self-care anytime you need it.

I can’t wait for you to experience how this latest launch transforms your routine. Because even if the world doesn’t slow down, at least your eyes can look like it did.

Stay glowing,

Petra
xxxxxxx

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