Over 25 years ago, Petra Strand set out with a simple but transformative vision: makeup with the benefits of skincare, and skincare that leaves a lasting, lit-from-within glow.
In 1999, she opened a little boutique in London’s Soho to share skin-loving essentials that made beauty effortless—minimum effort, maximum glow. What began as one shop has grown into a global brand, but Pixi has never lost its heart. Every product is still personally developed by Petra, crafted with passion, care and her signature hands-on touch (she calls Pixi her “fifth child”).
From icons like Glow Tonic, beloved worldwide for its brightening, smoothing power, to multitasking heroes like On-the-Glow, Petra continues to create botanically infused favourites that deliver instant results with long-term benefits. Her belief has always remained the same: enhance, never mask, your natural beauty.
Cruelty Free
Skin-Loving Ingredients
Multi-Purpose
Our Founder
Petra Strand
As a makeup artist and busy mom of four, Petra knew exactly what was missing from her own routine. That real-life experience shaped Pixi into a collection of youth-enhancing, multi-purpose treats that save time without compromising on care. Guided by her Scandinavian roots, each product is enriched with botanicals and skin-loving ingredients that nourish as they illuminate.
"Pixi is about products that make you look as good as you feel, always bringing out the best version of you."
- Petra
The Icons
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Glow Tonic
Designed to bring out the best in your skin, our Glow Collection essentials work quietly in the background, so your skin does all the talking.
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On-The-Glow
On-the-Glow Blush, Bronze, SuperGlow and BASE were developed with your Glow in mind. Designed to add a natural touch of colour wherever life takes you.
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Rose Oil Blend
Petra’s Rose Collection, inspired by the skin-adoring benefits of her favourite flower, is a trusted go-to for an instantly raised radiance.
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DetoxifEYE
Born from Petra’s late-night work sessions and early call times, these cooling under-eye gels are her trick for looking well-rested, even when she isn’t.
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Hydrating Milky
Hydrated skin is happy skin. Choosing rich, moisturizing skincare is ideal for anyone who wants firm, healthy and youthful skin.
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Flawless Primer
Your shortcut to that effortless, soft-focus glow. Brighten, smooth and prep skin for makeup or wear alone for a lit-from-within finish.
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Silky Eye Pen
Creamy, glide-on color that stays put. Petra developed this for clients who wanted a liquid liner look, without the stress of applying one.
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Sheer Cheek Gel
Inspired by the rich hues of crushed berries, this formula is infused with soothing Aloe Vera to deliver a soft, natural rosy flush.
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+Hydra LipTreat
Infused with Avocado Oil, Shea Butter and Hyaluronic Acid, each swipe pampers, softens and leaves your lips smooth, hydrated and perfectly tinted.
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Our Magical Journey
25+ Years of Glow
What started as one woman’s vision is now an award-winning cult brand loved by experts, celebrities and millions of glow-getters around the world. Each Pixi formula is designed to deliver results you can see, feel and fall in love with—because beauty is about more than how you look; it’s about how it makes you feel: confident, radiant, and authentically you.
Innovative Faves
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On-the-Glow Blush
Formulated with ginseng, aloe and fruit extracts, this viral blush was created for quick, skin-loving colour that works on-the-go.
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On-the-Glow Base
Part skincare, part foundation stick. This moisture-rich stick evens tone and boosts hydration, thanks to ceramides, antioxidants and hyaluronic acid.
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Antioxidant Tonic
This 3-in-1 tonic is designed to nourish, revitalize and enrich your complexion for instantly renewed radiance.
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+Rose Essence Oil
Skincare layering made simple. This tri-phase blend delivers the lightweight hydration of an essence with the nourishment of an oil.
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Rose Ceramide LipPatch
These single-use lip masks are Petra’s red carpet (or night out) prep secret. Rose, ceramides and plant oils instantly smooth and hydrate lips.
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LipTone
This pH adaptive pigment provides a bespoke shade that’s unique to you – discover, an enhanced version of your own lip colour!
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HandHero
Enriched with natural purifying ingredients and naturally scented, HandHero is Petra’s answer to dry hands.
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3 Million Strong
Join the Glowing Community
Today, Pixi’s glow shines in a vibrant global community of over 3 million Glow-getters on Instagram (and counting!). Your stories, looks and shared Pixi secrets inspire us every day. Together, we glow brighter.
Best Sellers
SHOW US YOUR GLOW